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M5.5 Blog: Campaign for Tap Water

M5.5 Blog: Campaign for Tap Water 


If I were to develop a nationwide campaign to get people to drink tap water instead of bottled water, my campaign slogan would be "ditch disposables, hydrate for free." This slogan suggests that hydration does not need to be costly. New products have come onto the market to ensure people are staying hydrated. This includes "Spark" a water bottle that flashes lights to remind individuals to drink. It also tracks the number of water bottles the consumer drinks everyday and links it to an app. I think taking more of a health and fitness approach by using the word "hydrate" can influence more individuals to find viable, economically sound drinking options, such as tap water. 

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